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Seaweed foraging and wild cooking on the Fife coast, 20 minutes from St Andrews. Bookable experiences built for operators and their guests.
Who we are. East Neuk Seaweed is a small, owner-led food and foraging business in the East Neuk of Fife. Since 2019 founder Jayson Byles (forager, trained chef and former commercial seaweed-harvest manager) has taken guests onto the shore at low tide to harvest seaweed and eat it cooked over fire on the beach. For the trade we run three bookable experiences: a four-hour hero day, a 90-minute coach-friendly taster and an indoor seaweed-and-whisky evening that runs year-round. Every session is led by Jayson personally from our base at the Bowhouse food hub in St Monans.
We work with tour operators, destination management companies, incoming agents and accommodation partners who want to offer their guests something genuinely of this coast: hands-on foraging and wild cooking with the guide National Geographic sent its readers to.
Fife’s visitor economy runs on golf, castles and pretty fishing harbours: wonderful, and everywhere. This is the day that isn’t on anyone else’s itinerary: guests walk out onto a shore that only exists at low tide, harvest it with their own hands, and eat it cooked over fire. It photographs beautifully, it works in most weather, and no one else in the region offers it.
Why partners work with us
- A distinctive product: seaweed foraging with a former professional chef, featured by National Geographic, The Herald, The Courier and Scottish Field
- Flexible formats: from 90-minute tasters to full private days; walking distance from the Fife Coastal Path villages
- Real-time availability: bookings run on FareHarbor, with API/affiliate connectivity for trade partners
- Consistent delivery: all safety equipment provided, workshops run in all weathers, guest reviews at the top of the scale
- Credentialled: member of the Association of Foragers; featured by National Geographic, the BBC, The Guardian, The New York Times and Eurowings' WINGS magazine
- Easy to route: 20 minutes from St Andrews, about 1½ hours from Edinburgh, with the exact shore confirmed by email 48 hours before the event
The products
On the Rocks
4-hour forage & five-course wild tasting menu · FIT or exclusive
Seaweed Taster
90-minute exclusive taster with curated snacks, tea & coffee
Private Groups & Chefs
Bespoke days built around your group, your menu, your tide
The Coastal Dram Launching soon
Indoor seaweed & whisky tasting experience · 90 minutes
See it through your guests’ eyes
In March 2025 Welcome to Fife brought trade partners along the coast on a FAM trip: East Neuk Seaweed was the shore stop. Two and a half minutes of what a day here looks like inside a wider Fife itinerary.
Good to know
Practical answers for briefing sheets and tour-leader notes. Anything not covered here: one email, answered within 24 hours.
Working together
Net rates, commission, allocations and FIT terms are shared directly with bona-fide trade partners. Tell us who you are, the markets you serve and the volumes you are thinking about, and we will send the current trade fact sheet and come back with a tailored pack, including your own FareHarbor booking link and trade code.
Prefer to browse before downloading? The full kit (boilerplate, story angles, images, films, workshop one-pagers and logos) is online at eastneukseaweed.com/media-kit.